Top 5 Interior Design Instagrams you need to Follow


With the influence of Instagram showing no sign of slowing, it’s hardly surprising that homes and interiors have lent themselves pretty perfectly to the platform.

From stunning photography to the latest looks, styles and trends, the visual flair of the social media brand provides sneaky peeks into the lives of some of the world’s most fashionable stylists, popular bloggers and experienced designers.

While there are plenty of accounts and profiles to choose from, we’ve rounded up a selection that we think aren’t to be missed off any home or interiors lover’s newsfeed. Read on to find out who you should be following...


Cate St Hill

Founder: Cate St Hill

Instagram: catesthill

Followers: 23.9k

Launched: 2011

Interiors writer, blogger, stylist and designer Cate set up her site as a resource for simple, stylish living that’s authentic and achievable. With a strong emphasis on accessible design, she shares light, Scandi-inspired interiors and simple tips for everyday living. Rather than buying into the latest trends, Cate encourages her followers to ‘invest in how a space feels to be in’.


Coco Lapine

Founder: Sarah Van Peteghem

Instagram: sarah_cocolapine

Followers: 71.3k

Launched: 2011

Based in Munich, Coco Lapine Design is the online home of Belgian designer Sarah Van Peteghem. Through insights into her home and other sources of inspiration, she shares her passion for interiors, graphic design and DIY with a Scandinavian flourish. The photography and visual themes she embraces on her site are stunning to look at, celebrating a cool, clean, contemporary look.

Shutters give a room an air of sophistication, and white ones make the room bright and light. Plain-wood options will give the room a Scandinavian ‘sauna feel’, while Luxaflex faux wood shutters are ideal for a wet environment, as they won’t rot or go mouldy.


Swoon Worthy

Founder: Kimberly Duran

Instagram: swoonworthyblog

Followers: 17.8k

Launched: 2010

Welcome to ‘the home of eclectic boho glam’. From gold luxe finishes, animal prints and textural fabrics, to bold pattern mixing, a touch of vintage and bohemian-style comfort, Kimberly’s award-winning blog takes a maximalist approach to colours, patterns and interiors with personality. Expect a riot of hues, tones and shades, where being brave and taking risks through design is something to be celebrated.

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Laura Butler-Madden

Founder: Laura Butler-Madden

Instagram: laurabutlermadden

Followers: 43.4k

Launched: 2010

Laura Butler-Madden’s interiors, lifestyle and travel blog was originally named ‘Little Miss Homes’. Started as a creative outlet for friends and family to read while Laura lived abroad, the site has since become a hugely popular passion project, where the content is still centred on property and design. Today, Laura regularly collaborates with brands such as Aspinal of London, M&S and Laura Ashley.


The Pink House

Founder: Emily Murray

Instagram: pinkhouseliving

Followers: 48.3k

Launched: 2016

Inspired by her Edwardian home’s pink front door, former journalist Emily Murray started this blog to capture the ‘fabulousness’ of family life with as much gusto as her wilder media socialite days. Through travel, shopping, art and more, she inspires followers to make their abodes as fabulous as they can be, taking plenty of inspiration from her favourite bars, restaurants and hotels.

All images from respective blogs.

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